Campaigning with Oxfam – in the nine-month run up to the Copenhagen Climate Conference we were tasked with a number of goals
1) We wanted Gordon Brown to go to the summit. If GB went then so would other world leaders – and as I said to ITV Central TV “He’s a good lad when he gets going”.
2) We wanted Eon to abandon its plans for a new coal-fired power station at Kingsnorth in Essex. Eon to abandon a planned power station
3) We wanted our Government to take a strong position in the negotiations.
My media strategy was designed to engage with businesses, political influencers and media stakeholders, as well as the general public and partner organisations.
It built upon political and campaign milestones, establishing necessary critical
pathways and identifying budgets. Working in negotiation with
diverse partner organisations such as the WI, RSPB, Friends of the Earth and Greenpeace, it laid out a series of creative media events – for instance the ‘PM’ surfing in a city centre fountain, a polar bear leading a Mexican wave at a premier league football ground, and a Bangladeshi victim of a cyclone meeting with key politicians near Eon’s HQ.