How do you talk to families about climate change research, when it only exists in laboratories and textbooks?
That was teaser set when a leading university found itself invited to a regional climate change festival.
With a bit of Japanese origami and some targeted on-brand creativity, I was able to the message to the streets of Birmingham with paper windmills, strong design and engaging copy.
“Wind-power for our children’s children
University scientists are developing sustainable technologies to help fight climate change. Britain is the windiest country in Europe and people have hanees wind-power for 2,000 years. In the future, turbines will be part of neighbourhoods and communities, abandoning polluting energy, and putting wind-power in the hands of future generations.”