Windpower to your campaign

How do you talk to families about climate change research, when it only exists in laboratories and textbooks?

Origami windmills to hand out at the festival

Origami Windmills

That was teaser set when a leading university found itself invited to a regional climate change festival.

With a bit of Japanese origami and some targeted on-brand creativity, I was able to the message to the streets of Birmingham with paper windmills, strong design and engaging copy.

“Wind-power for our children’s children

University scientists are developing sustainable technologies to help fight climate change. Britain is the windiest country in Europe and people have hanees wind-power for 2,000 years. In the future, turbines will be part of neighbourhoods and communities, abandoning polluting energy, and putting wind-power in the hands of future generations.”

 

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